Photo Source: I Killed Versace
That’s what IMG and The International Herald Tribune are trying to prove, anyway. Tomorrow and Wednesday, IMG and the IHT’s Suzy Menkes are hosting the annual luxury conference (this year’s title: Techno Luxury), which will feature speakers like Christopher Bailey, Frida Giannini, Claus-Dietrich Lahrs, and Alain Dominique-Perrin, from Burberry, Gucci, Hugo Boss AG and Compagnie Financière Richemont, respectively.
It’s IMG’s first time to jump on board as both host and sponsor for the event (they normally stick to Fashion Week-y things), which this year is being held at The Ritz Carlton in Berlin, a newbie fashion capital. Past conferences have been held in Moscow, New Delhi, Istanbul, and Dubai.
The conference’s website lists publishers, law firms, brand managers, importers, banks, advertising agencies, designers, fashion houses and communications firms as worthy attendees, so let’s hope they can all come up with something to get even rich people shopping again.
